We’re tuning into the 2021 Tokyo 奥运会 at Beeta总部 和 of course, rooting for team GB to bring it home – second time lucky? This has got us thinking about the huge impact technology has had on the sports sector 和 specifically, 奥运会本身.
From a spectator’s perspective the first thing that springs to mind is how the performance is viewed but of course tech 运行 远不止于此, infiltrating the way in which athletes are trained, monitored 和 how they progress 和 not only does tech heighten the experience for viewers 和 participants but also coaches 和 officials. Progression in the industry is clear as we bear witness to the continuous breaking of records but for how long can we sustainably advance?
AR, VR和MR?
Over the years, changes in viewing habits have already altered the way sport is observed. 增强现实 (AR) has become commonplace in the industry, revolutionising the broadcasting experience. AR highlights key information about players 和 offers clarity in crucial moments that could be overlooked by the human eye. With the current restrictions, the Tokyo 奥运会 has opted to go completely spectator-less 和 whilst live coverage is accessible to almost anyone, the industry is coming up with new 和 exciting ways to satiate their fans need for comradery 和 interaction. 对许多观察家来说, watching their favourite sport is an experience that can only be truly appreciated within the st和s, 不是在设备上. 然而, speculation suggests that there could be a way to have atmosphere 和 可访问性, with the use of 混合现实 (MR). 最终, fans could be able to view their favourite athletes, projected into their home stadiums in real-time, whilst they’re performing elsewhere.
“I can imagine the day where you’re sitting in the stadium looking at a player, 和 his stats come up 和 float over his head.”
– Jeff Marsilio, vice president of global media for the NBA.
Is Technology Medal-ling With the Industry?
统计, Olympians are excelling year by year which can be accredited to the improvements in sporting equipment. The resources available vary from 可穿戴技术 to 合成表面 和 machines that facilitate recovery by identifying 和 stimulating areas of weakness. Thanks to this contemporary equipment, training Olympians has become more effective than ever with the combination of science 和 technology to highlight exactly how 和 where improvements can be made to achieve optimal athletic performance. Monitoring progression can be done with the click of a button 和 analysed with an artificial precision that leaves no room for human error. 然而, many have questioned the ethical implications of these advancements, citing that sport is becoming less about talent 和 more about which team has the bigger budget. 不过同样, without such advances in sports tech, there would be far less progression in the Paralympics 和 opportunities for athletes with impairments.
Naturally, as society adapts to be more dynamic, technology is at the centre. So, rather than combatting technology, we think the real question is, how can we make it more accessible?
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