SEO and PPC Executive

Fantastic opportunity to join a multi award winning and growing digital marketing agency in Cheshire as an SEO account executive, taking responsibility for devising optimised content ideas and implementing SEO strategies designed to drive business and develop organic exposure for new and existing clients.

Clear and demonstrable experience of undertaking on-page SEO activity, technical SEO improvements and performance analysis. Familiar with industry tools and Google Analytics, as well as a personal hunger to stay abreast of developing trends within the industry.

Taking responsibility for the planning and delivery of digital marketing campaigns for new and existing clients. This role demands an understanding of the full digital marketing mix (SEO, PPC, 电子邮件, paid and earned social), 强烈的职业道德, a true commitment to excellent client care, an ideas person and more...

Experience with and understanding of Google Ads would be of great benefit to this role.  Although not a major focus, occasional ad campaign set ups and monthly management of small campaigns will be required. 

Clear and demonstrable experience of digital marketing campaigns for B2C and B2B Clients is essential.  Content ideation and creation will also be key to this role.  

This position would suit an individual with a good work ethic, attention to detail and the ability to hit the ground running.  The ability to manage multiple clients and have strong organisational skills is a must. 

主要特征:

• Excellent written and verbal communication skills
• Ability to interpret and identify clients’ needs/requirements
• 注重细节
• On-page SEO knowledge
• Awareness of Google Ads/PPC
• Knowledge of other Google products
• 战略思考
• 积极主动的

所需技能:

• Knowledge of technical, on-page and off-page SEO
• Content ideation skills and copywriting abilities 
• Follow internal processes using Slack, Asana, Trello, QuickBooks etc 
• An ability to understand product offering, traffic, landing page quality, content, design etc. when determining keywords and campaigns
• Experience in providing keyword research, forecasts and performance reports around core SEO metrics, 包括反向链接, 关键字排名, 流量和收入
• Experience using a range of SEO tools such as Screaming Frog, SEMRush, Ahrefs etc
• Familiarity with CMS’, especially WordPress 
• Client facing / relationship building.

所需的技能

• A basic understanding of key web technologies, 包括HTML, Javascript, CSS and implementing structured data types
• An understanding of digital PR and backlinks

MAIN RESPONSIBILITIES:

• Manage day to day client interaction 
• Act as point of contact for clients – maintaining close relationships
• Complete research for new business and pitch writing 
• Track hours against client budget 
• Feed into larger strategy for clients and take responsibility for your own tasks 
• 关键字研究 
• Carrying out technical audits
• serp分析, 分析数据, plus competitor and industry activity to make continual improvements to websites
• Monitoring Google Search Console and Analytics to identify on-site problems and communicating with relevant teams to resolve these
• 页面优化 
• Working alongside agency colleagues to meet client objectives and support client-care
• Content ideation, creation, expansion and optimisation
• Regularly monitor and report on the success of campaigns
• Creating and assisting in the presentation of client facing documents
• Paid search management – Google Ads experience. 

ADMIN RESPONSIBILITIES:

• Keep client folders up-to-date
• 管理体式
• Using the ticketing system effectively 
• Tracking time accurately on QuickBooks 
• Answering the telephone.  

好处:

• 灵活的工作时间
• 混合动力工作
• 生日了
• 星期五的早餐
• 周五的饮料
• Quarterly team pizza
• 公司休假日 
• Awards ceremonies and parties
• 办公室的狗.

如何申请: 电子邮件 julaine@firstinternet.co.uk 附上你的简历.